Anchored by high-class typographic gravity, a monumental identity that echoes Callas's own gravitas and elegance across the world.
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Given the multitude of similar events in 2023 commemorating the 100th anniversary of M. Callas's birth, most of which based their identity on using photographs of Callas, our design development focused on making typography the main structural material for the visual identity. Thus, the design draws its inspiration from the very content of the exhibition—the publications about Maria Callas from around the world—thereby signaling the artist's global influence not only in the musical but also in the publishing sphere.
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The exhibition features a rare collection of publications presented to the Greek public for the first time, which is a significant part of the collections of the National Library of Greece (NLG). At the same time, the NLG is highlighted through typography, emphasizing its role and mission on a national level as the custodian and steward of Greece’s intellectual heritage, a heritage inextricably linked to typography.
On the printed poster, several of Callas's names in various languages are presented through a dynamic composition, similar to those the visitor will encounter in the exhibition's publications and exhibits. Each language was typeset with compressions or expansions that align with the style of its written origin.
For the same exact reason—to ensure the fidelity of each language's transfer to its written form—we designed the specific font (NLG Callas), including all the necessary letters from the various alphabets for the implementation of the final design.
