Crafting a timeless identity for Greece's leading cultural and publishing institution, rooted in its bond with the National Bank of Greece.
National Bank of Greece
Cultural Foundation
The Challenge
Developing a new identity for MIET was a rebranding task of unusual difficulty. The brief, as set out from the outset in the relevant call for proposals, carried two distinct demands. The first: to develop a contemporary identity that would reflect the Foundation’s values, history and mission. The second: to give visual form to MIET’s indissoluble bond with the National Bank of Greece (NBG), without allowing that bond to overshadow MIET’s own identity and autonomy. Finding this delicate balance became the defining question behind every decision that shaped our design methodology and the final result.
Services
S1Brand Strategy
S2Brand Design
S5Custom Typography
S3Signage
S4Design System
S5Motion
S6Social Media Design system
S7Digital
